That kind of bullshit goes back a long way, but never seems out of date to some of those who happen not to be on the receiving end of it.

"...the death, then, of a beautiful woman is, unquestionably, the most poetical topic in the world — and equally is it beyond doubt that the lips best suited for such topic are those of a bereaved lover." Edgar Allan Poe, putting women in refrigerators since 1846.